Hi, it's (Jai)me

Welcome to my corner of the digital world. I’m a seasoned Creative Leader with 15+ years of experience turning the sparsest briefs into integrated campaigns that resonate and deliver measurable impact.  My work spans sectors, including finance, travel and tourism, broadcasting, sponsorships, arts & culture, knowledge and consumer goods. 

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Throughout my career, I’ve led diverse cross-functional teams both in-person and remotely, fostering collaboration and inclusion. I believe the strongest creative work comes from deeply understanding human behaviour and translating those insights into powerful, human truths. This approach has consistently exceeded campaign goals while advancing broader business objectives.

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My passion lies in making every idea heard and every partner feel valued—because the best ideas thrive when every voice has a seat at the table.

 

With a background in creative strategy, development and production, paired with an MBA in Innovation and Technology, I bring a dual-brained perspective that blends strategic thinking with executional excellence. I know how to make ideas tangible. I know not only what will work creatively, but also why it works in the context of business goals.

Thank you for stopping by, and I look forward to exploring how we can create something extraordinary together.