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NSB XM
Project type
Experiential Events
Location
Toronto, ON
Role: Led all experiential marketing activities, including speaker-led activations and interactive promotions.
Objective: Diversify speaker offerings to engage new and existing audiences through live, interactive experiences, driving deeper brand engagement and increasing visibility for NSB’s talent.
Key Activations:
Speaker-led Interactive Workshops: We designed and executed a series of workshops led by prominent speakers that allowed direct audience interaction, creating personalized experiences for attendees.
Live Events & Panel Discussions: Coordinated large-scale events with speakers engaging in live Q&A sessions, panel discussions, and keynote speeches, adding an experiential element to traditional speaking engagements.
Hybrid Experiences: Combining digital with physical events to extend reach and create a cross-channel experience. For example, live events were streamed, and digital engagement was encouraged via social media and event apps.
Outcomes:
Increased Engagement: Audience interaction through live Q&As and workshop participation grew engagement rates by 35% compared to traditional events.
Social Media Growth: A tailored social media strategy, paired with experiential marketing tactics, led to a 1,600% increase in social reach.
Brand Visibility: Amplified NSB’s brand as an innovative agency by incorporating new, diverse event formats that attracted a broader demographic.