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TD Wealth | Investor Confidence and Advice Program (ICAP)

Project type

Omni-Channel Campaign

Role

Creative Lead & Talent Director

Lead integrated team of designers, producers, production artists, and editors to deliver a cross-section of full funnel creative work for TD Wealth's largest yearly campaign; Investor Confidence and Advice Program F24.

Key Results:
▪ A 214% YoY decrease in cost-per-result.
▪ A 68% increase in new-to-investing customers.
▪ A 35% YoY increase in account openings and funding by our target Gen Z and Millennial target demographics.
▪ #1 share of voice on Social for our paid social campaign #GoalMath—a first for the TD Brand.

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