Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Interactive & Web Experiences
Project type
Content Platforms | Web Applications | CMS-Driven Systems
Role
Leadership
▪ Led cross-functional creative and technical teams
▪ Defined digital strategy and experience architecture
▪ Oversaw production, timelines, and stakeholder alignment
Hands-on
▪ UX and interaction strategy
▪ Design direction and information architecture
▪ QA, optimization, and launch oversight
Core Tension
Balancing flexibility and scalability with performance, governance, and editorial integrity, while delivering experiences that convert.
Design Principles
▪ System-based design over one-off executions
▪ UX-led decisions tied to real user behaviour and conversion
▪ Editorial integrity and maintainability built into every solution
Approach
I lead the strategy, design, and production of interactive digital experiences, from content-driven platforms to functional web applications. Across roles as Lead Interactive Producer at CBC and Director of Marketing at the National Speakers Bureau, I partnered closely with technical teams and business stakeholders, to deliver systems that enhance user experience, support organizational goals, and drive measurable outcomes.
Acting as both strategist and producer, I bridge creative vision and technical execution to build digital properties that are intuitive, scalable, and purpose-built for performance.
Outcomes
▪ Improved engagement and conversion across digital touchpoints
▪ Scalable platforms adopted across multiple campaigns
▪ Reduced friction for users and internal teams
What You're Looking At
The work below represents a range of interactive and web-based experiences delivered across media, sports, and knowledge-based organizations.
