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Visual Direction | Photography & Composition
Project type
Commercial Photoshoots | Brand Lifestyle | Environmental & Talent-Based Production
Role
Creative Director & On-Set Visual Lead
(Directed photographers, talent, and production teams; hands-on photography where applicable)
I lead photography visual direction across lifestyle, environmental, and brand-led shoots, ensuring imagery reinforces positioning, not just aesthetics. From concept through final selection, I establish clear visual guardrails and direct photographers and talent to deliver work that is both human and commercially aligned.
I'm equally comfortable art directing external partners or shooting myself when the project demands it, applying the same discipline to composition, light, and tone regardless of who's behind the camera.
