Real Estate Secure Lending (RESL) | Mortgage Rollercoaster

As the creative lead for this largest of integrated campaigns on RESL's calendar, I led a team of designers, copywriters, editors, and production artists to collaborate with platform and media partners for the 2023 RESL Spring Campaign. Despite challenges like high Canadian mortgage rates and market uncertainty, our goal was to empathize and support Canadians through their homeownership journey. This strategy reinforced TDs position beside our customers and all of the support structures in place to help manage the 'wild ride'.