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Brand & Digital Transformation | National Speakers Bureau
Project type
Brand System Development | Website Relaunch | Design, Development & Content Management
Link
Brand Tension
National Speakers Bureau needed to modernize a 40-year-old brand without losing the credibility it had built with corporate and institutional clients. The tension lay between heritage and relevance: evolving the brand to support digital discovery and growth while retaining the authority expected of an established industry leader.
Visual Decisions
The solution was a system-first brand designed for longevity and flexibility. I defined a clear, confident visual language grounded in restraint rather than trend, ensuring the brand could scale across web, content, and sales while remaining legible, credible, and contemporary.
Approach
Reimagining a 40-year-old brand required more than a visual refresh. As Director of Marketing, I led a full-scale brand and digital transformation, redefining National Speakers Bureau’s identity and underlying design system to support a more modern, digitally fluent future. The work prioritized clarity, confidence, and usability, resulting in a cohesive platform that strengthened credibility and made it easier for organizations to find the right speaker with confidence.
Where We Pushed / Where We Held
Pushed:
▪ Simplification and consistency across the brand system
▪ Digital-first design to improve discoverability and usability
Held:
▪ Brand authority and editorial clarity
▪ Structural discipline to maintain trust with enterprise audiences
